Saskatoon 2020 Junos bid will get help at metropolis corridor
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The committee will back $ 350,000 in funding if the city gains the right to host the event
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December 03, 2018 • 3rd December 2018 • Read for 2 minutes • Join the conversation Photo by Peter J. Thompson /CND NAT PST
Tourism Saskatoon’s Todd Brandt asked Canadian music superstars for help at City Hall on Monday.
Brandt, the President and CEO of Tourism Saskatoon, named artists such as Drake, The Weeknd, Shawn Mendes and Jess Moskaluke as possible participants if Bridge City wins the right to host the 2020 Juno Awards.
“Those are pretty sexy names when you talk to the youth of this community about people they might be able to get in touch with in the destination,” Brandt told a city council committee.
The council’s Planning, Development, and Community Service Committee unanimously approved a city proposal for $ 350,000 if Saskatoon gains the right to host Junos 2020.
The Council has yet to approve the funding. Brandt said he was “hopeful” that the state government would get away with the money.
The Canadian Association of Recording Arts and Sciences (CARAS), which hosts the annual Junos Show, charges an event fee of $ 1.7 million to host the high-profile event.
In addition to the awards show, which will be hosted at the SaskTel Center and broadcast live nationwide on the CBC, the Junos will include 65 to 70 events that are expected to attract 30,000 people, Brandt said.
The Junos’ economic impact is estimated to be between $ 8 million and $ 12 million.
Mayor Charlie Clark said the city’s investment made sense.
“We have a booming music scene in Canada and Saskatchewan,” Clark told the committee.
He said he met with CARAS board chairman Mark Cohon, former Canadian Football League commissioner, to discuss Saskatoon’s offer.
Brandt said the city is now in a better place to host the Junos than it was in 2007 when it first hosted the event.
Saskatoon tried to create an offer for the 2019 Junos that went to London, Ontario, but that offer collapsed due to a lack of funding.
The 2020 host is expected to be announced this month.